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SEO & Web Content Speciaist

SEO & WEB CONTENT SPECIALIST
As a SEO Specialist in Gemalto in Belcamp, MD, you will be responsible for the management of the Content, User Experience, Conversion and Search Engine Optimization (SEO) for the web site and online presence of the Gemalto Enterprise & Cybersecurity's Identity & Data Protection business and product portfolio. He/she has responsibility for ensuring that the Identity & Data Protection products/solutions are found on the web, drives web sites usability so that users easily find what they want with the fastest route, and ensures web site content is optimized for conversion.
A week in the life of a SEO & Web Content Specialist:
You will manage the dissemination of key content and product/ messaging across all relevant website channels working with teams across marketing and other internal teams.
You will assist in crafting the messaging and positioning for an online audience, and be responsible ensuring that all content is represented across all relevant channels in order to increase brand awareness, evolve brand perception, deliver positive user experience, and ultimately positively impact all customer retention and acquisition efforts.
You will also assist with training other members of the organization on how to use social media channels, internal marketing platforms, and inbound marketing best practices to improve all marketing and sales efforts company wide.
You will be responsible for ensuring all content in the corporate website is relevant, up-to-date, presented effectively, and optimized for the lead generation process. You will also be responsible for executing upon our global SEO strategy by defining and managing keywords, content optimization, and back link building.
You will be responsible for reporting metrics to gauge the effectiveness of our company's web presence, SEO progress, website lead funnel conversion, social marketing, and professional networking activities.
Additional responsibilities in the week:
Website Management/SEO (50%) - Responsible for ensuring all content on the corporate website is relevant, up-to date, presented effectively, and optimized for the lead generation process. He/she will also be responsible executing upon our global SEO strategy by defining and managing keywords, content optimization, and back link building.
Reporting (15%)- he/she will be responsible for reporting metrics to gauge the effectiveness of our company's web presence, SEO progress, website lead funnel conversion, social marketing, and professional networking activities.
Creative Content Creation (15%) - based on established key messages, positioning and differentiators he/she will develop or edit content to include business thought-leadership messages on digital platforms. This will include the corporate website, microsites, and prioritized social marketing communities or campaigns including but not limited to blogs.
Interactive Tool Development (5%) - he/she will be responsible for leading the effort to introduce new and innovative online marketing tools, both on our various sites and as standalone tools for marketing programs.
Team enablement (5%) - he/she will be responsible for helping to build training programs for key members of the team on how best practices for using our CMS and social media in their day to day work responsibilities.
Knowledge, Skills and Experience:
To succeed at this job, you must have: experience with multiple content management and marketing automation platforms, the ability to grasp and translate technical capabilities into high-level business concepts, experience building and managing website content and user experience along with managing a successful SEO improvement program.
You must be fluent in English.
We would like someone to join our team who has excellent people and management skills to interact with staff, colleagues, and cross-functional teams; strong creative writing and editing skills; the ability to identify and embrace new and emerging technologies related to inbound marketing including, but not limited to, web content, interactive tools, and social marketing.
We are looking for someone with 3-5 years' experience managing web content for a global, multi-product organization (B2B and/or tech preferred), 3 years managing SEO programs including keyword research, content optimization and technical element for multi-product organization, and 3 years experience with social marketing and professional networking channels in a B2B marketing environment with experience in high-tech preferred.
Certifications: User Experience certification with recognized certification organization is desired
Additional Skills:
Experience with the lead funnel and conversion processes
Comfort working with online content management, analytics and database platforms (Ektron, Wordpress, Salesforce, Pardot, Google Analytics preferred)
Demonstrated experience developing, managing, and increasing customer and prospect adoption of various social networking sites and corporate blog sites.
Ability to identify where and how our target market consumes information via online sites and then deliver Gemalto's core messaging to our audience through these channels.
Ability to identify and embrace new and emerging technologies related to inbound marketing including but not limited to web content, interactive tools, social marketing.
Experience improving website conversion funnels for lead generation
Ability to multi-task and manage multiple short and long term projects and priorities effectively.
Strong data analysis skills and ability to recognize and identify causes for data trends.
Strong interpersonal skills to work across teams (sales, IT, marketing) to affect changes.
Ability to grasp and translate business concepts and initiatives into successful campaigns.
Ability to effectively work within a team as well as independently in a self-directed manner
High IT literacy (Microsoft Office, Oracle, Salesforce.com, Pardot or other marketing automation platform)
Employees are required to perform the duties of this position, or any Gemalto position, in compliance with all company policies, procedures, practices, and processes, whether written or verbal, which Gemalto, in its sole discretion, may change periodically, including, but not limited to, those implemented to ensure product, physical plant, information systems and technology security, along withal federal, state and local regulations and public policies. Protect Gemalto assets from unauthorized access, disclosure, modification, destruction or interference. React and help resolve security events or security risks reported by employees. Ensure responsibility is assigned to the individual for actions taken.
Gemalto is an Equal Opportunity and Affirmative Action employer. It is our policy to provide equal employment opportunity for all employees and applicants without regard to race, color, age, religion, sex national origin, marital status, physical or mental disability, sexual orientation, veteran's status, or other protected group status. We support and apply this policy through a program of affirmative action. This includes special efforts to employ and advance within our organization, qualified members of protected groups. Applicants may request reasonable accommodation to participate in the hiring process. Answers to application questions will be used for applicable, job-related purposes only.


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